WHY DO MARKETING STRATEGIES PLAY A KEY ROLE?
In order to achieve business goals, it is important to pay attention not only to the quality of the offered product/service, but also to the way it is perceived by potential foreign customers.
It is important to adapt your own marketing strategies to local habits and customs, as well as to establish proper communication. You cannot apply a marketing process that is standardized across cultures.
HOW DO WE DO IT?
We work with every marketing lever to reach target customers:
- Brand recognition
Every business is created to meet the needs of new customers in the ways they prefer. At this stage, our team can act as a simple consultant, who supports our client’s marketing department in developing an ad hoc strategy, or a main actor, who develops and implements the best marketing strategy for each of your product/service.
The key points of our marketing strategy are:
- Identification and production of brochures containing information about goods sold
- Preparation of materials compiled in the official language of the relevant country (website, flyers, product labels,…)
- Support and participation in exhibitions and industry events
- Email Marketing Campaign
- Special contact center with operators speaking the official language of the country concerned
- Digital and Content Strategy with a focus on Russian digital channels (for example, advertising on Yandex: the main Russian search engine).