WHY IS IT IMPORTANT TO CARRY OUT THE MARKET ANALYSIS?
Entering international markets requires making considerable efforts, both in terms of time and financial costs, and, which is no less important, in terms of examining the characteristics of every market and the sector, which is why it is vitally important to involve an experienced partner.
It is extremely important to minimize the risks of entering a new market, starting with a hypothetical scenario, which is as close to reality, as possible. Such scenario can be made only through a market analysis.
HOW DO WE DO IT?
Through a detailed market analysis, we can provide companies with the best market expansion strategy in Eastern European countries, offering a strategic scale that has no equal.
Proper collection and analysis of important information, such as:
- Target customers
- Entrance barriers
Plus eight important actions:
Step 1: Determination of market capacity (or market size), market growth dynamics and sales potential.
Step 2: Identifying market leaders and conducting a brief competitive analysis for each of them (range, prices, communications, points of sale)
Step 3: Analysis of the places and methods of selling products on the market.
Step 4: Conducting a comparative analysis of methods for products promotion on the market.
Step 5: Estimation of the price level on the market, division of all market players by price segments and evaluation of the price structure (prime cost, markup, advertising expenses, profit).
Step 6: Assessing customer satisfaction with the products offered. Identification of key factors that affect the first and second purchase of goods. Identifying free market niches.
Step 7: Analysis of legal and bureaucratic aspects related to import, certification, and labeling.
Step 8: Assessment of market trends for the next 3-5 years
Our strategic consulting aim the assistance for our client at all stages of the internationalization process:
- Analysis of the company and feasibility study
- Definition of entry strategy
- Target Market Identification
- Taylor Made Projects
Thanks to our presence and knowledge of these new emerging markets, based on the analysis conducted we will also be able to provide you with data of companies, which are already importing into these countries – potential competitors – and their current sales volumes. But, above all, we can provide you with the names of importing companies, potential customers, who are already interested in your product.